The rice which has been dried and separated from the husk is subjected to neutri-selection processing and packaging by the highly advanced Z3. Valued at about 25 crores, this unit is among India's premier rice production units. The Z3 Sortex Unit owned by the K.K.R Group is the only unit in South India that employs 'Optical Inspection' to maintain quality control on all its products. Every single grain of rice is subject to a detailed screening to ensure fidelity in size, color and dimension so that it corresponds to a set of prescribed values, following which it is packaged. The result is that consumers can enjoy rice that is exquisite, both in appearance and taste.